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Schoenherr Roofing New Customer Playbook

We Created This Resources on Common Questions Homeowners Have About Their Roofs for Homeowners Considering Roof Replacement/Repairs

Professional Licensed Crew Schoenherr Roofing Michigan

Roofing 101 From Schoenherr Roofing

Whether you are interested in having a new roof installed or in need of urgent roof repairs, it’s always important to work with a professional roofer whom you can trust.

But that can be tricky for many homeowners. Most people don’t already have a relationship with a roofer, so they often just start calling around and choose the one who quotes the lowest price. This can end up being a huge mistake that costs you more money in the long run. Instead, you’ll want to take your time and choose the right roofing contractor for your needs.

We’ll try to help you do exactly that by explaining some of the key questions that’ll help you find a reputable roofing contractor below.

Choosing the Right Roofing Contractor: 17 Questions to Ask Potential Roofing Contractors

There are typically multiple roofing contractors working in most major metropolitan areas, so the first thing you’ll want to do is whittle down the list of potential roofing contractors to two or three. From there, you can start asking the following questions to choose the right roofing contractor for your project.

1. Does the Roofing Contractor Offer a Free Roof Inspection?

Most professional roofers will gladly offer a free inspection of your existing roof, as well as a free estimate outlining the work you’ll need completed. The roofer should also answer any questions you have, be able to point out potential problem areas (or share photos of any problem areas not visible from the ground), and discuss the products they intend to use for the project.
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2. Does the Roofing Contractor Carry General Liability Insurance?

It is absolutely vital that any roofer you choose carries at least $1 million in comprehensive liability insurance. General liability insurance protects you if the roofing team causes any damage to your home or property while completing the work. The contractor should also be able to provide proof of the policy – don’t simply take their word for it.

3. Does the Roofing Contractor Carry Workers’ Compensation Insurance?

In addition to liability insurance that protects you in case your home or property becomes damaged, you’ll also want to ensure that the roofer carries workers’ compensation insurance. This type of insurance will help pay for the medical bills of any employee or contractor who becomes injured while working on your roofing project. If the roofer lacks this kind of coverage, you may be held responsible for the medical bills.

4. Does the Roofing Contractor Obtain Building Permits for You?

Some types of roofing work will require that you obtain a building permit before work can begin. But professional roofers should be willing to do all of this work for you. They’ll fill out the necessary paperwork, file it with the relevant agency, and address any issues that may arise. Be wary of any roofer who requires you to obtain the permit yourself.

5. Does the Roofing Contractor Offer Financing?

Because the costs associated with having a new roof installed are sometimes significant, many companies in the roofing industry offer flexible financing plans. This allows you to pay for your roof over time, rather than having to come up with thousands of dollars in advance. You may not even need or want financing from the roofer, but it can be helpful for distinguishing professional roofing companies from amateurs and startups.

6. Does the Roofing Contractor Have at Least Three References from Satisfied Customers?

One of the very best ways to ensure that a roofer is professional is by considering the experiences of other homeowners. In the modern world, this is pretty easy to do by searching for reviews on Google, Yelp, and other review platforms. If this is not possible, the roofer should be able to share the contact information of other homeowners they’ve worked for in the past.

7. Does the Roofing Contractor Provide a Written Estimate Before Beginning Work?

A verbal estimate isn’t worth very much — shady roofing companies may use them as a way to secure your business before inflating the price of the work drastically. Instead, you should insist on obtaining a written, itemized estimate, which outlines all of the work to be completed and materials necessary for the job.

8. Does the Roofing Contractor Have a Strong Understanding of Local Building Codes?

A variety of building codes are applicable to roofing work, and you’ll always want to make sure that the roofing company you choose is familiar with the relevant codes in your area. Roofers who fail to follow the current building codes may make mistakes that’ll put your family at risk or force you to have roof repairs completed before you can sell the house in the future.

9. Does the Roofing Contractor Listen to Your Concerns and Answer Your Questions Directly?

Most homeowners will have a number of questions about the roofing work they need, and professional roofers should have no problems answering these questions honestly and directly. If the roofer seems to be avoiding any of your questions or being dishonest or evasive in any way, look for another contractor.

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10. Does the Roofing Contractor Have All the Required Licenses?

Although the specific requirements may vary from one state to the next, roofers must be licensed to perform work legally. You can contact the relevant agency in your state (here in Michigan, the Michigan Department of Licensing and Regulatory Affairs (LARA) oversees licensing) to ask what licenses are required and verify that your chosen contractor has obtained them.

11. Does the Roofing Contractor Communicate Clearly?

Potential contractors should promptly return your phone calls or emails and remain in touch throughout the initial stages of the process. For example, most high-quality roofers will have an automated customer management system that notifies you when they are on their way to your home and sends you regular updates about their progress.

12. Does the Roofing Contractor Plan to Assess Your Roof’s Ventilation Needs?

Many homeowners don’t realize that ensuring proper ventilation is an important aspect of roofing system repairs and replacement. Without sufficient ventilation, moisture or high temperatures may build up in your attic and lead to problems down the road. While low-quality roofers may ignore the ventilation needs of your roof, a professional contractor will always factor in your roof’s ventilation needs.

13. Does the Roofing Contractor Install High-Quality Roofing Materials?

Not all asphalt shingles, metal panels, or tiles are created equally, so you’ll always want to ensure your roofer plans on installing high-quality materials. That doesn’t mean you have to spend top-dollar on every roofing project, as many premium roofing material brands — including Atlas and Owens Corning, among others — offer budget-friendly product lines.

14. Does the Roofing Contractor Offer Flexible Scheduling?

While busy roofers may have limited availability, they should always be willing to try to schedule the work when it suits your family’s needs. Perfect timing may not be possible, but the roofer should understand that roofing work can be disruptive to your family’s routine and be eager to find a date and time that works for you both.

15. Does the Roofing Contractor Have Relationships with Roofing Materials Manufacturers?

Exceptionally high-quality roofers often obtain certifications or other types of recognition from materials manufacturers, which helps demonstrate that they have the experience, knowledge, and skill needed to provide truly professional results. For example, Schoenherr Roofing is one of the few roofers in the country to obtain Atlas Pro+ Platinum Select Contractor status.

16. Does the Roofing Contractor Seem Interested in YOUR Desires with Regard to Color, Style, and Other Aesthetic Factors?

Unscrupulous roofers may try to pressure you into making choices that benefit the company, such as encouraging you to select products that help the company’s bottom line. But professional roofers will do everything possible to ensure that you end up with the roof of your dreams, regardless of the specific products you’d like or goals you have.

17. Does the Roofing Contractor Seem Like the Kind of People You Want to Do Business With?

The last thing you’ll want to consider is whether or not the roofer simply seems like the kind of person you want to do business with. There are no hard-and-fast answers here; you’ll simply want to listen to your instincts. Has the roofer treated you with courtesy and respect? Do you feel like you can trust them? Do you feel comfortable having them around your family for days or weeks at a time? 

You’ll want to be able to say “yes” to all these questions before signing on the dotted line.

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Work with a Local Roofing Contractor You Can Trust: Choose Schoenherr Roofing!

We understand that Michigan residents can choose from a number of local roofing contractors. That’s why we go above and beyond every single day, with every single customer, to ensure that we rise above the crowd and emerge as the clear choice. 

But don’t just take our word for it — see for yourself! Contact Schoenherr Roofing today. One of our customer service representatives will be happy to schedule a free on-site roof inspection and consultation for you. You’ll not only get to learn more about your roof, but you’ll also have the chance to ask the professional roofing technician any questions you may have about the process, as well as the 17 questions we recommend you ask above!

Latest Updates From Schoenherr

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ExcellentTrustindex star 1Trustindex star 2Trustindex star 3Trustindex star 4Trustindex star 54.81397 reviews
4.8Trustindex star 1Trustindex star 2Trustindex star 3Trustindex star 4Trustindex star 5
Excellent1397 reviews
ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 54.81319 reviews
4.8Google star 1Google star 2Google star 3Google star 4Google star 5
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AverageAngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4.0.4AngiesList star 53.419 reviews
3.4AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4.0.4AngiesList star 5
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ExcellentHomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5.0.74.759 reviews
4.7HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5.0.7
Excellent59 reviews
Posted on Google Google
Julie Gibson profile picture
Julie Gibson
1 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Communication was strong and consistent from the sales process through job completion. The entire team was punctual and professional, and they addressed any concerns we raised. There were severe storms during the project and the team was extremely responsive and ensured that the roof was watertight. It was a great experience.
Posted on Google Google
Rick Benedict profile picture
Rick Benedict
1 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great service from start to finish! Considerate, competent, and thoroughly customer-centered. We are very happy with the quality of the installation, the service, and the price.
Posted on Google Google
Elaine Klann profile picture
Elaine Klann
2 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Very professional and great communication and follow up.
Posted on Google Google
Geoffrey Jones profile picture
Geoffrey Jones
5 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Hayden and his crew did an outstanding job. The weather was rough and they powered through regardless. Definitely recommended
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Mike Brusoe profile picture
Mike Brusoe
6 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Work was quick and as promised. Looks great!
Posted on Google Google
Joseph Zawodny profile picture
Joseph Zawodny
6 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Got a new roof with new decking on the whole house. they were super friendly and was answering all my questions and explained their process in detail allowing me to understand the layers that go into the roof. luckily I had a smaller house so this was done in only a day.
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Devante Williams profile picture
Devante Williams
7 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Josh Z was personable, knowledgeable and give me all of my options for me to make a good choice for me and my family
Posted on Google Google
JW Miller profile picture
JW Miller
7 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Maintained their set schedule for the job. No delays or excuses. Cleaned up the area very well. Matt and Hayden were great to work with. Roof looks great.
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Erin Fritz profile picture
Erin Fritz
7 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Thank you for your honest assessment, I can’t say enough positive things about Leo & Tina. Bill Fritz
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Charles Masterson profile picture
Charles Masterson
7 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Job done fast and professional.
Posted on Home Advisor Home Advisor
Marcy P. profile picture
Marcy P.
40 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
So pleased with workers and the company. Wonderful work done and explained everything. Cleaned up after.
Posted on Angie's List Angie's List
Antoinette D. profile picture
Antoinette D.
152 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Overall, we had a positive experience with our roof replacement, but a few issues kept it from being excellent. Scheduling was easy, the consultant was on time and prepared, and the quote and financing options were competitive. The crew arrived on time, worked efficiently, and completed the roof quickly, even with two existing layers to remove. We also appreciated the progress photos and prompt follow-up with the invoice, financing paperwork, and final inspection scheduling. Our main concerns were communication, cleanup, and safety. We did not receive a response when we asked for a dumpster delivery time, which made planning garage access difficult. We were also told the generator and A/C units would be covered, but they were not. We also observed that no one working on the roof appeared to be using fall protection, which was concerning for work over 6 feet. The roof itself appears to have been installed efficiently and professionally.
Posted on Angie's List Angie's List
Jay D. profile picture
Jay D.
162 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
I had Dustin install a bathroom vent out the roof. He was efficient and very professional, nice job!
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Anthony V. profile picture
Anthony V.
232 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
We recently had our roof replaced and I pleased to report that Schoenherr Roofing Company delivered a five-star performance. from the initial call with Amanda to schedule a meeting with Joe ,who thoroughly explained the entire process to my wife and me, the experience was seamless . Additionally, Korey, the project manager, kept us informed throughout the process providing regular updates,photos,and addressing all our questions. we will undoubtedly utilize their services again in the future for our siding needs. Schoenherr Roofing Company is a truly a great company to work with Anthony Vinson Sr
Posted on Angie's List Angie's List
Steve J. profile picture
Steve J.
273 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Caleb was our salesperson, I was so impressed how he worked with our insurance company to make sure our claim went through properly. Chad was our project manager, he did a great Job communicating how the process would go before during and after the installation. Very impressed!
Posted on Angie's List Angie's List
Glenda G. profile picture
Glenda G.
343 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Great job and Quality products.
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Jason S. profile picture
Jason S.
369 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
I had Schoenherr Roofing out for a 5 year inspection and was extremely pleased with their tech Dustin . Polite , knowledgeable, hard worker and took pictures of all his work so I could verify the fixes . Overall a great experience!
Posted on Home Advisor Home Advisor
Tiffany R profile picture
Tiffany R
567 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Wonderful company with true value in their work. The employees, both in office and on-site, are very professional and provide quality service.
Posted on Angie's List Angie's List
Matthew M. profile picture
Matthew M.
670 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Absolutely thrilled with the work done by Schoenherr Roofing! I had been struggling with a leaking roof for a while, and after several failed attempts by other contractors, I finally found someone who not only diagnosed the problem but fixed it with precision and professionalism. The issue turned out to be the chimney area, and instead of just patching things up, Caleb took the time to build a cricket around the chimney to divert water and prevent future leaks. The craftsmanship is top-notch, and the work was completed efficiently without any mess or disruption to my daily routine. What really stood out was their clear communication and dedication to making sure everything was done right. They explained the entire process, answered all my questions, and took care to ensure that the repair would provide a long-lasting solution. Since the repair, I’ve had no further issues, even during heavy rainstorms. I can finally rest easy knowing my roof is in great shape! I highly recommend Schoenherr Roofing for anyone in need of roofing services—they are skilled, reliable, and genuinely care about doing the job right. Thank you Caleb for saving my home from further damage!
Posted on Home Advisor Home Advisor
Chris S profile picture
Chris S
832 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof Thanks to Nick our salesman, and the whole team who were all very Professional. We were very satisfied with the whole job and clean-up. We would recommend Schoenherr Roofing to anyone. Chris S. Romeo
Posted on Home Advisor Home Advisor
Chris S profile picture
Chris S
832 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof Thanks to Nick our salesman, and the whole team who were all very Professional. We were very satisfied with the whole job and clean-up. We would recommend Schoenherr Roofing to anyone. Chris S. Romeo
Posted on Home Advisor Home Advisor
Chelsea P profile picture
Chelsea P
859 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof An extremely professional operation who did a quick, efficient and high quality job of my large new roof. I would recommend this company to anyone.
Posted on Home Advisor Home Advisor
Chelsea P profile picture
Chelsea P
859 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof An extremely professional operation who did a quick, efficient and high quality job of my large new roof. I would recommend this company to anyone.
Posted on Angie's List Angie's List
michael melan profile picture
michael melan
870 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Could not be happier with my new roof , did an awesome job , great craftsmanship Total professionals from start to finish . Just a pleasure to do business with . Made it so easy and with an active leak , they got me in asap .Couldn’t be happier! Great job guys , ty so much .
Posted on Angie's List Angie's List
Brian Grossman profile picture
Brian Grossman
870 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Fair pricing. Excellent communication and professionalism from everyone involved. Job was done efficiently and as advertised. Clearly just a top notch company that wants to do good by their customers and it shows.
Posted on Angie's List Angie's List
Adrian Szabo profile picture
Adrian Szabo
870 days ago
AngiesList star 1AngiesList star 2AngiesList star 3AngiesList star 4AngiesList star 5Trustindex verifies that the original source of the review is Angie's List.
Very accommodating.
Posted on Home Advisor Home Advisor
JOHN B profile picture
JOHN B
960 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof Schoenherr worked from dawn to dusk to complete the project in a very timely fashion. They came in $1090 under budget, having finished the whole job within one work day and three hours. They provided photos of the roof halfway through the project and at completion ? I would have appreciated a few 'before' photos, too. They provided a group text so that everyone involved could communicate and stay looped in. My only other quibble is that the finance person always neglected to cc my wife on emails, even though the home-improvement loan is in her name. Finally, after wrapping up the project, Schoenherr put everything in both yards back in place and cleaned the site really well. Sometimes it's worth paying a little bit more for quality service and execution. Sometimes, it's not even that much more!
Posted on Home Advisor Home Advisor
JOHN B profile picture
JOHN B
960 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Replace an Asphalt Shingle Roof Schoenherr worked from dawn to dusk to complete the project in a very timely fashion. They came in $1090 under budget, having finished the whole job within one work day and three hours. They provided photos of the roof halfway through the project and at completion ? I would have appreciated a few 'before' photos, too. They provided a group text so that everyone involved could communicate and stay looped in. My only other quibble is that the finance person always neglected to cc my wife on emails, even though the home-improvement loan is in her name. Finally, after wrapping up the project, Schoenherr put everything in both yards back in place and cleaned the site really well. Sometimes it's worth paying a little bit more for quality service and execution. Sometimes, it's not even that much more!
Posted on Home Advisor Home Advisor
Joe K profile picture
Joe K
986 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Repair a Roof From beginning to end they follow up on everything and make sure the job is done correctly to their and the supplier's specifications. I honestly cannot say anything bad about our experience. They are very professional, honest, and hard working.
Posted on Home Advisor Home Advisor
Joe K profile picture
Joe K
986 days ago
HomeAdvisor star 1HomeAdvisor star 2HomeAdvisor star 3HomeAdvisor star 4HomeAdvisor star 5Trustindex verifies that the original source of the review is Home Advisor.
Install or Repair a Roof From beginning to end they follow up on everything and make sure the job is done correctly to their and the supplier's specifications. I honestly cannot say anything bad about our experience. They are very professional, honest, and hard working.
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