Canvasser – Job Description

Location: Field-based across Southeast Michigan; report to main office in Romeo, MI for daily team huddles and end-of-shift wrap-up.

Office Location: 102 West Saint Clair Street, Romeo, MI 48065

Website: schoenherrroofing.com

Position Overview

Department: Marketing & Advertising

Supervisor: Canvassing Manager

FLSA Status: Non-Exempt

Position Profile

The Canvasser is the face of Schoenherr Roofing in Southeast Michigan neighborhoods. You are responsible for engaging homeowners door-to-door, representing the Schoenherr brand with integrity, delivering the approved script, and setting qualified two-legger appointments for our sales team across roofing, siding, gutters, windows, and doors. You are expected to uphold and embody the core values Schoenherr Roofing represents on every door, every shift.

Compensation

• Competitive hourly base pay
• Bonus on every qualified appointment set
• Additional bonus on every appointment that closes to a sale
• Paid training
• Top performers regularly earn well above base through bonus structure

Experience and Qualifications

• High school diploma or equivalent.
• Previous canvassing, door-to-door, or face-to-face sales experience preferred but not required — we provide paid training.
• 18+ years of age.
• Valid driver’s license; reliable transportation required.
• Self-motivated with a results-driven approach.
• Comfortable working outdoors in varying Michigan weather conditions.
• Dedicated to continuous personal and professional improvement.
• Basic comfort with smartphones, tablets, and CRM tools (e.g., JobNimbus).

Key Skills

• Strong verbal communication and active listening.
• Confident approaching homeowners and handling objections professionally.
• Resilient — able to handle rejection without losing momentum.
• Detail-oriented when capturing homeowner information and notes.
• Reliable — on time, every shift, every day.
• Coachable — willing to learn and run the script the way it’s taught.
• Tech-savvy enough to use canvassing apps and lead-entry tools.
• Alignment with Schoenherr Roofing’s values in daily operations.
• Sound judgment when representing the company on a homeowner’s doorstep.

Core Values

Integrity– Always doing what is right in the eyes of God, whether seen or unseen.

Continuous Improvement– Committed to constant personal and professional growth.

Positive– Seeking and sharing the good in all situations. Solution-focused.

Excellence Driven– Tenacious pursuit of quality and responsibility ownership.

Care for Others– Committed to others’ well-being, putting them first.

Team Player– Supports and challenges teammates. “Iron sharpens iron.” (Proverbs 27:17)

Duties and Responsibilities

Provide the “Schoenherr Roofing 5-Star Customer Experience”

Deliver an exceptional first impression at every door — building trust and exceeding expectations from the first knock to the moment the appointment is set, while consistently demonstrating company values.

Door-to-Door Canvassing

Knock assigned territories on schedule. Deliver the approved Schoenherr script with confidence and consistency. Engage homeowners in productive conversation about their roofing, siding, gutter, window, and door needs.

Appointment Setting

Set qualified two-legger appointments with both decision makers present. Confirm scheduling using the approved methodology. Hit weekly appointment targets and KPIs as set by the Canvassing Manager.

Lead Capture and CRM Entry

Accurately capture homeowner contact information, property notes, and conversation details in JobNimbus and canvassing apps in real time. Ensure every lead is properly tagged and assigned for follow-up.

Brand Representation

Wear branded Schoenherr apparel and gear. Represent the company professionally at every interaction — on the door, in the neighborhood, and at events such as home shows, community sponsorships, and the Veteran Roof Giveaway.

Team Participation

Attend daily team huddles, role-play sessions, and weekly meetings. Participate in coaching, ride-alongs, and ongoing training. Contribute to team culture and morale.

Expectations

Systems

Effectively use JobNimbus, canvassing apps, and lead-entry tools as trained. Report system issues to the Canvassing Manager promptly. Maintain accurate data on every lead.

Owner Mentality

Treat each shift, each door, and each appointment as if the business were your own. Maintain personal scorecards and take ownership of your numbers.

Teamwork

Attend meetings, complete assessments, and help cultivate a values-aligned company culture. Support teammates in the field and back at the office.

Professional Development

Develop and pursue ongoing growth in sales, communication, and product knowledge with the support of your supervisor. Path available to Lead Canvasser, Canvassing Manager, inside sales (CRS), or outside sales.

Personal Appearance

Maintain the highest standards in personal grooming and hygiene — clean hair, nails, breath, clothing, and footwear are expected. Branded Schoenherr gear is required during all canvassing shifts.

Location and Schedule

Location:Field-based across Southeast Michigan; report to main office in Romeo, MI for daily team huddles and end-of-shift wrap-up.

Hours:Tuesday–Saturday: 9:00 AM – 6:00 PM

Sunday & Monday:Off

Schedule may vary seasonally and during peak campaigns or home show weekends.